Sponsorship agreement with London Pulse | Blog | Edwin Doran

Edwin Doran signs sponsorship agreement with London Pulse

by | Oct 17, 2024 | Company updates

After topping the league in 2023 and securing a runner-up spot in the Grand Final, Netball team London Pulse are back with renewed determination. Following a bronze-medal finish in 2024, the team is poised to build on their success and challenge for the coveted Netball Superleague (NSL) title once again. This season, Pulse continues to showcase top-tier talent and competitive gameplay, with their sights set firmly on championship glory.

Launching today at their home ground, Copper Box Arena at the Olympic Park, Edwin Doran has been announced as match-day sponsor for London Pulse Netball in the country’s premier domestic competition, the 2025 Netball Super League season.

This exciting partnership marks a significant step forward for both organisations as they unite to foster community engagement and support grassroots netball initiatives. As a specialist educational sports tour operator, renowned for its bespoke sports tours worldwide for schools and groups, Edwin Doran is ensuring female sports are at the forefront of their future strategy.

As an official sponsor, Edwin Doran is focusing on promoting equality in sport and working towards closing the gender gap in team sports. Every girl should experience the transformative power of sport as it builds skills for life. 860,000 girls are missing out on the joy of team sports right now, that’s a 22% gender gap in all team sports with only 13% of girls playing netball.

The collaboration between Edwin Doran and London Pulse will extend beyond the court, with Edwin Doran’s team pledging support to the team’s community programme. This initiative aims to enrich the lives of local youth by providing them with access to professional coaching and educational opportunities at Edwin Doran’s flagship centre, Condover Activity Centre in Shropshire. Edwin Doran wants to ensure sport is open to all girls.

“We are delighted to welcome Edwin Doran on board this season. Their support is vital in getting young people playing netball from the grassroots up and will allow us to expand our community programme over the next 12 months.”

Commenting on the partnership, London Pulse’s CEO, Sam Bird, expressed enthusiasm, stating, “We are delighted to welcome Edwin Doran on board this season. Their support is vital in getting young people playing netball from the grassroots up and will allow us to expand our community programme over the next 12 months.”

Richard Twynam, Managing Director of Edwin Doran, part of the  Experience Education portfolio, remarked on the significance of the alliance, stating, “We are thrilled to partner with London Pulse and be at the forefront of educational sports tours sponsorship. This collaboration underscores our dedication to fostering girls’ participation in sports, particularly in netball.

We are excited to embark on this journey with London Pulse and to contribute to the growth of the sport at all levels.”

When it comes to planning a sports tour for your school, the options are broad and exciting with Edwin Doran. Yet increasingly, teachers and coaches are turning towards short-haul multisport tours – and for good reason. These tours, which combine multiple sports such as rugby, cricket, hockey, netball, and football, offer a unique opportunity for a broader group of students to travel, compete, and bond. Whether you’re heading to Spain, the Netherlands, or Ireland, the benefits are tangible both on and off the pitch.

Inclusive and Team-Building by Nature

Multisport tours are inherently inclusive. Rather than focusing on just one team or sport, these tours allow multiple teams to travel together – for example, a football squad and netball team or a rugby and hockey combination. This not only broadens the appeal of the trip but also helps foster a greater sense of unity across the school.

Students from different sports bond through shared travel experiences, training sessions, and cultural excursions. The friendships built off the field often translate into stronger camaraderie and collaboration back home, even between teams that may rarely interact otherwise.

Easier Logistics, Bigger Impact

Opting for a short-haul destination makes logistics more straightforward and affordable. With flights to places like France, the Netherlands, or Germany often lasting under two hours – and in some cases replaced altogether by coach or ferry – travel time is minimised and costs are kept in check. This makes the trip more accessible for families and easier to plan for schools with tight academic calendars.

Additionally, shorter travel times mean more time to focus on what really matters: quality fixtures, team development, and immersive experiences. With well-established sporting networks across Europe, our Edwin Doran team are able to offer pre-arranged fixtures with local schools that match your teams in age and ability, ensuring every game is competitive and rewarding.

A Sporting Education

Short-haul multisport tours offer students exposure to different playing styles and coaching methods. Competing against teams from countries like Italy, Portugal or even Gibraltar gives young athletes a chance to broaden their understanding of the sport, adapt to unfamiliar conditions, and learn from others.

These tours also provide a platform to showcase versatility and cross-training benefits. For example, hockey players watching a football fixture may pick up on strategic movement or communication tactics, and vice versa. It’s an opportunity for athletes to appreciate different sporting disciplines and possibly even try something new.

Cultural Enrichment and Excursions

One of the highlights of any sports tour is the opportunity to explore a new culture. Our short-haul destinations are rich in history, cuisine, and heritage. Whether it’s visiting the WWI battlefields in Belgium, enjoying a flamenco show in Spain, or enjoy a Gaelic Games Experience in Ireland, our tailored excursions enhance the overall experience.

These cultural outings are more than just entertainment – they provide important context to the places students are visiting, encourage curiosity, and help create lasting memories that stay with them far beyond the final whistle.

Flexibility and Customisation

Multisport short-haul tours allow for greater flexibility in planning. With a broader pool of participants across different teams, you can often achieve better value for money on accommodation, transport and excursions. Tours can be tailored to your school’s size and sports offering, whether you’re looking to combine rugby and netball, or perhaps cricket and hockey.

Want to know more about how we can help shape your next sports tour?

We work closely with you to ensure the itinerary suits your sporting goals, school calendar, and pastoral requirements, providing a seamless experience from start to finish.

Great for First-Time Travellers

Short-haul destinations are often the perfect stepping stone for younger students or those embarking on their first tour abroad. The familiarity of European culture, shorter travel durations, and easy communication all help to ease nerves and build confidence – both for the students and the parents sending them off.

“Multisport tours have transformed the way schools approach travel. They bring more students together, create a real buzz across multiple teams, and offer incredible value. With so many great short-haul options just a short flight or coach ride away, it’s never been easier to combine top-quality fixtures with unforgettable experiences.”

-Toby Douglas, Head of Sales

A short-haul multisport tour isn’t just a trip – it’s an investment in your players’ growth, confidence, and connection to their sport and teammates. Whether you’re taking your netball and hockey teams to the Netherlands, or combining football and rugby in Italy, these tours offer a rich blend of competitive fixtures, cultural discovery, and shared memories.

Ready to plan your next adventure? Let’s create a tour that challenges, inspires, and brings your teams together – one goal, try or wicket at a time.

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